About

Our goal is to make memorable moments more accessible, affordable and convenient. So you don't miss a moment to celebrate the special people in your life.

Our Story

We’re Lucy & Tori, two sisters and co-founders of How Lovely.

Growing up, our mum had a card for every occasion tucked away in the ‘present cupboard’ - a little stash of gifts, ribbons and wrapping paper ready for any celebration. We loved the thoughtfulness in that ritual, and wanted to bring it back in a way that feels modern, fun and low-fuss.

And that’s where How Lovely started. A little nostalgia, and a lot of heart. 

How Lovely was born from the desire to always have the perfect card on hand.

That’s why we created greeting card packs: so you’re always ready to show up for all the moments and special people in your life. To avoid that too-common, second thought card purchase, and to elevate your gifting game.

Mindfully made

We're a Melbourne-based greeting card studio who take sustainability seriously. 

Learn about how we use end-to-end recycled, biodegradable and compostable materials and more on our Sustainability page.